Top 15 Japanese Fashion Magazines

By | February 9, 2021

Japan is well known not only for its auto and animation industry but for fashion magazines. This country leads the fashion trends in Asia, like France in the western world. I collected top 15 most popular Japanese fashion magazines with my not-all-forgotten Japanese language.

The official website links are added at the end of the short introductions for your surfing convenience.

Some of the websites provide rich content, browse with google translate seems a good idea if you are not familiar with Japanese.


ViVi is one of Asia’s top fashion magazines, and is published in Japan, China, Taiwan, Hong Kong, and Thailand. The target age group are teens and young women between 17–27 years old, the main demographic of readers are college students and young office ladies.

Official Website:


Non-no is a Japanese fashion magazine published by Shueisha. Like CanCam, non-no has a comparatively longer history than other Japanese fashion magazines e.g. Cawaii!, Olive and so forth. The magazine is targeted at teens and young women in their early 20s.

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A Japanese fashion magazine thats popular with young women in their late twenties, Oggi has great fashion inspiration. Lots of sexy and trendy fashion with a sophisticated feel.

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a Japanese fashion magazine published by Shogakukan. The magazine was created for fashion-conscious consumers, and offers the latest information on fashion, makeup, bags, accessories, etc.

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One of the most popular Japanese fashion magazines which features fashion trends, beauties, events, culture and more. FRAU has a better taste for its cover girls.

Official Website:


AneCan is a Japanese fashion magazine published by Shogakukan. Its name derives from Ane meaning “older sister” and Can from its sister magazine CanCam. The magazine is targeted at woman in their mid to late twenties who have “graduated” from reading CanCam.

In 2016 the magazine stopped publishing new issues but you can find some previous issues on Amazon.


Monthly Classy Magazine is a Japanese women’s magazine published by Kobunsha. Its title Classy is derived from the English adjective classy. It is estimated that the average reader of Classy magazine is between the age of 24 and 28. The magazine is known to be popular with office ladies . It is also famous among university students as a magazine for Onekei fashion.

Official Website:

JJ magazine

JJ is a fashion and lifestyle magazine published in Japan by Kobunsha. It was the earliest established women’s magazine for college students in Japan. It was established in 1975 as an extra issue of weekly Josei Jishin. JJ is currently popular among young Japanese women. Most readers of JJ are between 17 to 26, included college students and office workers.

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A popular fashion magazine targeted at women in their late twenties. Glamorous seems to have a quite mature taste.

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Vogue Japan

The Japanese version of the world top fashion magazine Vogue. Like Elle Japan, you can notice a slight trace of western style with Vogue, which is a good supplement to the Japan fashion community.

Official Website:

Elle Japan

The Japanese version of the popular fashion magazine Elle. Elle is for relatively more mature and professional women.

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Another popular Japanese fashion magazine first published in August 1981. Most With readers are women from 20 to 30.

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A Japanese fashion magazine featuring beauty, fashion, makeup, entertainment, columns and more.

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A popular Japanese fashion magazine featuring fashion, lifestyle, clothing, brands, music and more.


Another vintage Japanese fashion magazine. Spur has a nifty official website and seems to know how to make good use of it.

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