Top 10 Japanese Cosmetic Brands

By | February 27, 2017

Japanese cosmetics are very popular among asian countries and many of the Japanese cosmetic companies are expanding their business to the US and Europe. Here is a collection of top 10 Japanese cosmetic brands ranked by popularity and sales volume. It would be great if you share your ideas on Japanese cosmetics in the comment area.

1. Shiseido

Created in 1872, Shiseido is the most popular Japanese hair care and cosmetics brand.  It is the oldest cosmetics company in the world and the fourth largest.

Besides products under the Shiseido brand, Shiseido also has several other subsidiary brands like Aupres, Serge Lutens, UNO, Clé de Peau, ff and aqualabel, Revital, d-program, UV White, IPSA, and Ayura.

2. Kanebo

Kanebo is one of the most popular Japanese cosmetic and skincare brands with 17 subsidiary brands under its umbrella.  Two of its most well-known brands are Kanebo Sensai, which specialises in luxury skincare, and Kate, which sells mid-range cosmetics.

3. Kao

Kao Corporation is another old Japanese cosmetics company which was established in 1887. The featured Kao cosmetic brands are Merries diapers, Attack detergent, Biore daily skincare and Biore U daily body care, Curel and Sofina cosmetics.

4. Kose

A leading cosmetic company in Japan and the creator of the AWAKE brand. Since its inception in 1946, Kose’s pioneering research and development has contributed to the 3rd largest share in Japan’s competitive cosmetic market.

5. SK-II

SK-II, is a Procter & Gamble cosmetic brand, launched since 1980 in Japan. SK-II is often considered one of the most expensive cosmetic brands in the world.


FANCL is one of the leading Japanese cosmetic brands in preservative-free skin care, cosmetics, and nutritional supplements. It has more than 200 retail outlets throughout the world and millions of loyal catalog customers.

7. Shu Uemura

Another popular Japanese cosmetic brand founded by the Japanese make-up artist Shu Uemura. Shu Uemura’s eyelash curlers were even mentioned in the film The Devil Wears Prada.

8. Acseine

A popular Japanese cosmetic brand specifically formulated for sensitive skin. If you have a love for the most healthy and natural cosmetics, Acseine can be a good choice.

9. JuJu Cosmetics

A well known cosmetic brand in Japan featuring skin moisture products. Its AQUAMOIST Moisture Collagen Cream and AQUAMOIST Moisture Milk are quite popular.

10. DHC

A large Japanese cosmetics manufacturer established in 1972, DHC also produces vitamins, healthy foods, and lingerie.

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